Circular Economy a reality at retail store cash register

16 Jan Circular Economy a reality at retail store cash register

Circular Economy a reality at retail store cash register


(Tampere 16.1.2018) January 17th marks the one year anniversary of the launch of the first Finnish circular economy carrier bag, ESSI Circular Bag. What makes ESSI carrier bags special is that they are made to a significant extent from recycled plastic packaging waste collected from households. K-Group was the first retailer in Finland to introduce ESSI Circular Bags under its Pirkka brand name.


ESSI Circular Bags are manufactured at the Amerplast carrier bag factory in Tampere, Finland, and contain over 90 % of recycled plastic material out of which ca. 50 % derives from plastic packaging waste collected from Finnish households. ESSI bags encourage further effectuation of the collection and recycling of consumer plastic packaging waste so it is reused for the manufacture of new products, in line with the circular economy model.


“ESSI carrier bags are an excellent example of circular economy in action and the related cooperation required, covering not only industry and trade actors but also all those Finns that collect and recycle their plastic packaging and carry home their groceries in circular economy carrier bags”, says Amerplast CEO Børge Kvamme. “ESSI is the best option when comparing the carbon footprint of different carrier bags, as well as the use of water and land and non-renewable natural resources”, Kvamme notes. “The positive response to ESSI is encouraging as we keep increasing the use of recycled plastics and renewable natural resources in our production and developing environmentally more sustainable packaging solutions.


Good end product applications for recycled materials are a key requirement for a working circular economy model.


“Grocery stores in particular play an important role in the success of circular economy applications in the market. K-Group wants to be actively involved in promoting a transition to the circular economy model, says Timo Jäske, Sustainability Manager K-Group’s grocery trade. “K-Group seeks to introduce new sustainable alternatives that are also easily embraced by the customers. Pirkka ESSI Circular Bag is a great example of such a product”.


Circular economy contributing to a sustainable future


In a circular economy materials are maintained for as long as possible so they can be reused again and again. Recycling and the efficient use of materials are critical for a sustainable future. A used plastic packaging is a valuable source of raw material that can be reused in the manufacture of new products, thus decreasing the need for virgin raw materials and the environmental burden.


ESSI Circular Bags are manufactured in Amerplast carrier bag factory in Tampere, Finland. The raw material comes from Fortum Circular Economy Village located in Riihimäki, Finland. There the plastic packaging waste that is collected to a significant extent from Finnish households is being separated and processed in a state of the art process as top quality raw materials for the plastic industry. Annually in Finland there are estimated 70 000 tons of plastic consumer packaging in the market. Finnish Plastics Recycling Ltd. the authorized extended producer responsibility organization of plastic packaging in Finland organizes the separate collection of consumer plastic packaging which are being collected throughout Finland for example in Rinki eco-takeback points.


Download the product and production images of ESSI Circular Bag >>



K-food retailers are responsible for customer satisfaction at K-food stores, and Kesko’s grocery trade works with these retailers under the chain business model. The K-food store chains are K-Citymarket, K-Supermarket, K-Market and Neste K. K-food stores are the world’s most sustainable companies in their sector. Further strengths include superior fresh food departments, professional service, diverse and high-quality selections, Finnish products and the own brand Pirkka.


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